Echtzeit-Sportanalytics für Fan-Engagement nutzen

Sport steht vor großer digitaler Transformation – besonders durch Real-Time Sports Analytics, KI, Internet of Things.

Zuvor berichtet: Miami Heat Real-Time Relationship mit Fans im Stadion/bei Games/Performances. Via Mobile Apps + Real-Time Sports Analytics: Organizer wissen Who's Attending, liefern Services/Real-Time Updates für Enriched Fan Experience.

Stand Real-Time Sports Analytics im Covid-disrupted Climate? Thema: MIT Technology Review Smart Sports Report. Authors: Digital Technologies verändern Sportindustrie. Beispiel: „Emerging Technologies (AR, VR, KI, Biometrics) enhanced Overall Viewing Experience, inside und outside Stadium.“

Remote Fans: „Primär profitiert von Greater Immersion in Actual Live Experience.“ Alle NBA Games live-streamed by NextVR zu VR Headsets – Replikation Courtside Experience, Head Turning für Look Around. NextVR auch Boxing, Golf, Motorsports. Enhanced Remote Audience: Camera Angle Switching, Social Viewing (Live Stream halber Screen, Friends Interaction andere Hälfte).

Digital Solutions helfen Sport Orgs um Live Event Loss durch Covid-19: New Event Hosting Models (minimize Face-to-Face), Offline→Online Game Watching, Brand New Content from Events, Promote New Digital Events.

„Technologie transformierte Sport von lokalisierten Activities zu Global Industry, $488,5 Mrd. 2018. Noch viel mehr Potential: Athlete Performance Improving, Spectator Management Major Live Events, Interactive Home Audience Experiences. Sport am Cusp Major Digital Transformation, besonders durch Rise of AI und IoT.“

Pre-Covid: „Fans im Stadion nutzten Emerging Tech für: Regular Match Updates (Offside Calls, Fun Facts), High-Speed WiFi für Social Media Sharing, Food/Beverage Online Order → Seat Delivery.“ Cloud Computing elevates New Experiences/Entertainment: Stitching Digital Marketing, Commerce, Viewing, Gaming Solutions.